May 7, 2012

Hilton "Jr. Cadet Tee" shirt product designed, marketed and developed at Hilton High School

The "Jr. Cadet Tee Shirt" was the marketing idea for student Shawn Cervini’s Senior Project.  Shawn, a Hilton High School’s business student, began working on his senior project in October 2011 and is currently checking on the final printing stage of what will be the Jr. Cadet Tee shirts.  

The order forms were sent to the teachers in grades 1 -4 of each of the elementary schools. The students and parents had until April 16, 2012 to submit their payment. The shirts cost $10 and came in four colors: red, black tie-dye red and tie-dye black."

“Shawn wanted to create a product that would create Cadet Spirit for our elementary students that would transcend into the middle and high school years,” said James Colacecci, Hilton HS Business teacher.  “Shawn knew that in order for the shirt to be successful he would need to have a strong image of a young cadet. Shawn recruited senior Danielle Bradant, an art student at Hilton High School to create the image of the Jr. Cadet.  Danielle, who will be attending RIT in the fall in Illustration, came up with her concept of the friendly young cadet and his trusted horse by having a unique understanding of kids and how they relate to fun things, friends and animals.  Under the mentoring of Art Program Coordinator Jan Dentino, Danielle has produced a number of outstanding drawings and illustrations that she has displayed at both RIT and at the Village Gate in Rochester.”  The Jr. Cadet Tee Shirts are expected to arrive at the elementary school by the end of May.

For further information, Mr. Colacecci may be reached at 585-392-1000 ext. 2203.