May 7, 2012
Hilton "Jr. Cadet Tee" shirt product
designed, marketed and developed at Hilton High School
The "Jr. Cadet Tee Shirt" was
the marketing idea for student Shawn Cervini’s
Senior Project. Shawn, a Hilton High School’s
business student, began working on his senior
project in October 2011 and is currently checking on
the final printing stage of what will be the Jr.
Cadet Tee shirts.
The order forms were sent to the
teachers in grades 1 -4 of each of the elementary schools.
The students and parents had until April 16, 2012 to submit
their payment. The shirts cost $10 and came in four colors:
red, black tie-dye red and tie-dye black."
“Shawn wanted to create a product that
would create Cadet Spirit for our elementary students that
would transcend into the middle and high school years,” said
James Colacecci, Hilton HS Business teacher. “Shawn
knew that in order for the shirt to be successful he would
need to have a strong image of a young cadet. Shawn
recruited senior Danielle Bradant, an art student at Hilton
High School to create the image of the Jr. Cadet.
Danielle, who will be attending RIT in the fall in
Illustration, came up with her concept of the friendly young
cadet and his trusted horse by having a unique understanding
of kids and how they relate to fun things, friends and
animals. Under the mentoring of Art Program Coordinator Jan
Dentino, Danielle has produced a number of outstanding
drawings and illustrations that she has displayed at both
RIT and at the Village Gate in Rochester.” The Jr.
Cadet Tee Shirts are expected to arrive at the elementary
school by the end of May.
For further information, Mr. Colacecci
may be reached at 585-392-1000 ext. 2203.